Introduction Marketing automation is an online platform that is used for different purposes. There are many business departments that use marketing automation. It helps you in identifying the behaviours of potential customers. The best thing about this platform is that it works well for increasing the profit rate for your business. Every business person aims to generate more revenue by having a high rate of sales. Also, a high rate of sales is not possible without having a potential customer. Whatever is the type of your product, it would have some customers. You just have to see what kind of audience you have to target. When you get to know about the behaviour of customers, it becomes easy to increase sales. Also, you can access the need of the hour and make changes to your product. The chatbot is a strategy that is used very frequently in marketing automation. This article aims to discuss how it works in marketing automation. 1. Is Chatbot a Marketing Automation Yes, the chatbot is marketing automation. A chatbot is software that serves very well for communication. In this software, different programs are set. Each program works as per the input of a customer. When the customer requests something, the chatbot categorises the request and then program accordingly. That is how the customer gets the right information. On any platform, whenever a user finds some issue, he asks about it. It can be in the form of a message or request. You may have seen the FAQs section on many platforms. When the user does not get any response, there are strong chances that he will not use the same platform again. He will find a platform that can address his queries in no time. You can say the time of response is a technique to attract the customer. The immediate response attracts the user and engages him effectively. It is the chatbot that ensures that the user is getting a response in no time. It is marketing automation that helps in lead generation. Although it is an automatic working system, it requires some work done by humans. So, it is very important to understand that you should not rely on chatbots completely. In simple words, you can say that every system has some limitations. Same as other systems, the chatbot also has a set of limitations. When you keep its limitation in your mind, you get to know what should be done by a human. Similarly, when someone asks for a query, the chatbot responds to him quickly. A response can be a way to lead the user to the concerned person. So the concerned person must be aware of it. For example, considering a dissertation writing service using a Chatbot at its business website, will have a great impact than the website where humans are responding. 2. How Does Chatbot Help In Marketing? The chatbot does not have a single strategy to help out the user, but it ensures good marketing in different ways. First of all, it works for answering the queries of the customer. Secondly, it works for increasing the sales rate of your product. Lastly, it plays an important role in operating the basic processes automatically. The unique URL or QR code is very effective to enhance marketing. There are different ways to run a business in the right direction. The first way is to market your chatbot. In this, you have to work on your URL, QR code and plugins. On the other hand, you have to get outcomes out of chatbots that directly creates impacts on marketing. 3. Why Are Chatbots So Important? In this era of advanced technology, almost everything has shifted from manual working systems to automated systems. In the world of virtual work, a chatbot has made so many things easy to control. In different sectors, it performs differently. For example, all the business holders and stakeholders use it to deal with customers. Here it saves lots of time and engages the customer in a righteous way. No doubt, you have to invest in the beginning, but a small investment saves lots of your money and generates more revenue subsequently. If you compare the working system of a chatbot with other manual systems, you will get the main difference. For manual working, you have to hire someone, and the training of employees is also necessary. You spend time, effort and money on the hired person. On the other hand, a chatbot saves you from all such things. Chatbot not only responds to get the attention of a customer, but it also provides quality support. The purpose of providing quality support is to build trust and satisfy the customer. Irrespective of automated answering, the chatbot helps in value-driven contextual support. Apart from all that, it serves very well in IT and leads generation. All these reasons have made chatbots very important in marketing automation. 4. Why are Chatbots a Great Tool for Strategically Using Marketing Automation and AI? The chatbot is not a new tool for marketing automation, but it is very old. With respect to time, it has faced many changes. However, it is not easy to deal with the chatbot. You really have to work well to learn about its features. Once you grasp the root of chatbot and its working system, you can get the benefits of marketing automation and AI. AI has become a very important part of customer support and marketing automation. So it would not be wrong to say that chatbot can make your AI work very well. A chatbot is used for AI by identifying the real need of the user. It can be in the form of a pre-defined working system or on-spot responses. Final Thoughts In the domain of marketing automation, the chatbot has become an essential element. Almost all business owners have started utilising chatbot. Even people try their best to use a chatbot for their start-ups. This all is just because of the efficient working and so many advantages of chatbot in marketing automation. In the coming years, you may see further advancement in chatbot.